What Does a SEO Consultant Do and Do You Need One?

Julian Hooks

October 28, 2023
seo consultant
Table of Contents

In today’s highly competitive online landscape, it’s nearly impossible to thrive without a strong search engine presence. That’s where SEO consultants come in, offering expertise to help businesses rank higher, attract more organic traffic, and ultimately grow. But what exactly does an SEO consultant do, and when should you consider hiring one? In this blog post, we’ll explore their role, when to engage their services, and how to choose the best fit for your business.

Key Takeaways

  • SEO Consultants are skilled professionals who specialize in optimizing website visibility and rankings.
  • When selecting an SEO consultant, consider their experience, specialization and skillset to ensure they match your business needs.
  • Effective collaboration with an SEO consultant requires setting clear goals & expectations, regular communication and providing necessary access & information.

Understanding the Role of an SEO Consultant

SEO consultants are skilled professionals with a deep understanding of search engine optimization. They offer a variety of services, including keyword research, technical SEO, link building, and content optimization, to enhance a website’s visibility and rankings in search engine results. Serving as a good SEO consultant necessitates a multifaceted role that demands a variety of skills, such as several years of experience, demonstrated outcomes, a long-term outlook, and the capacity to view the broader context.

Keyword Research

Keyword research is a fundamental component of any successful SEO strategy. It involves identifying relevant and high-traffic keywords for a business to target, which can be used by marketing teams to create targeted content. An SEO specialist takes several steps to conduct keyword research, including implementing a keyword strategy:

  1. Creating topic lists
  2. Expanding them with related keywords
  3. Prioritizing keywords based on search volume and competition
  4. Analyzing the search engine results page (SERP) landscape.

Optimizing a website for specific high-volume, low-competition keywords can increase the chances of ranking higher in search engine results and attract more organic traffic.

Technical SEO

Technical SEO aims to optimize a website’s structure, speed, and other technical elements to enhance search engine rankings. This optimization aids search engines in accessing and indexing your website’s pages. Some of the primary elements of technical SEO include:

  • Crawling
  • Indexing
  • Rendering
  • Website architecture
  • HTTP status codes
  • XML sitemaps
  • Page speed
  • Canonical tags
  • Crawlability
  • Performance

Additionally, website speed and mobile optimization play significant roles in SEO rankings, as they directly impact user experience.

Link Building

Link building is another essential aspect of SEO, involving obtaining high-quality backlinks to enhance a website’s authority and search engine rankings. These backlinks are seen by search engines like Google as votes from other websites, indicating the relevance and value of your page to search queries.

Recommended practices for link building in 2022 include content marketing, email outreach, broken link building, guest blogging, and diversifying links.

Content Optimization

Content optimization is the process of ensuring that website content is engaging, relevant, and optimized for targeted keywords. This involves targeting relevant keywords, aligning with search intent, optimizing page elements, writing unique content, and strategic keyword placement.

Optimized content can directly impact SEO rankings by enhancing the visibility and relevancy of a website in search engine results, leading to increased organic traffic and improved SEO performance.

When to Hire an SEO Consultant

There are several key situations when hiring an SEO consultant becomes advantageous. These include:

  • Times of business growth
  • Website redesign
  • New content strategy implementation
  • When in-house SEO expertise is limited

In the following sections, we’ll delve into each of these scenarios and explain why engaging an SEO consultant can be a game-changing decision for your business.

Business Growth

Business growth often demands increased online visibility and an influx of new customers. An SEO consultant can contribute significantly to this growth by:

  • Improving online visibility
  • Increasing inbound traffic
  • Heightening engagement on social media
  • Creating a local presence
  • Building brand awareness

An SEO consultant can fuel your business growth by optimizing your website’s content and structure, driving more organic traffic and potential customers.

Website Redesign

During a website redesign, it’s crucial to maintain SEO best practices to avoid losing valuable search rankings. An SEO consultant can help preserve search rankings by:

  • Maintaining the website URL structure
  • Implementing 301 redirects
  • Optimizing web content
  • Conducting keyword research
  • Monitoring performance

A consultant can maintain the website’s SEO rankings and organic traffic by correctly implementing essential optimizations and preserving existing website URLs.

New Content Strategy

When implementing a new content strategy, guidance from an SEO consultant can be invaluable. They can collaborate closely with content writers and copywriters to generate content tailored to relevant keywords and beneficial to readers. Moreover, they can help identify the target audience, assess their needs, and create engaging content.

Achieving long-term success and maximizing the impact of the content requires the alignment of the content strategy with SEO goals, including the implementation of effective seo strategies.

Limited In-House SEO Expertise

Limited in-house SEO expertise may necessitate hiring an SEO consultant to fill knowledge gaps and improve website performance. An in-house SEO team may lack certain skills, such as a thorough understanding of search engine algorithms, technical SEO proficiency, and data analysis. Hiring an SEO consultant can provide specialized knowledge, stay updated with the latest trends, and offer immediate access to expertise without the need for extensive training.

Deficiencies in in-house SEO expertise, if left unaddressed, could lead to progress setbacks, brand credibility damage, and organizational inefficiencies.

Selecting the Right SEO Consultant

Selecting the right SEO consultant for your business is a crucial decision. It involves considering factors such as experience, specialization, skills, and budget compatibility.

The upcoming sections provide a detailed discussion on each of these factors and insights on evaluating potential consultants to find the perfect fit for your business’s needs.

Experience and Track Record

An SEO consultant’s track record is a critical factor to consider when selecting the right professional for your business. It illustrates their expertise and success in enhancing website rankings and generating organic traffic. To evaluate a consultant’s track record, review:

  • Their experience
  • Case studies
  • Client testimonials
  • Past results

This information aids in identifying the most qualified and capable consultant for optimizing your website and achieving your SEO objectives.

Specialization and Skills

Choosing an SEO consultant with a specialization and skill set that aligns with your business’s specific needs and industry is essential. SEO specializations include:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Mobile SEO
  • Local SEO
  • Content SEO
  • Voice SEO
  • E-commerce SEO

An SEO consultant with industry-specific experience can provide valuable insights and create tailored strategies that resonate with your target audience, giving you a competitive edge. Collaborating with a marketing team can further enhance these efforts.

Verify the consultant’s skills and expertise by reviewing their background, arranging a call to evaluate their knowledge, requesting references, and checking for certifications.

Budget and Pricing

Determining your budget for SEO consulting services is an important step in selecting the right consultant. The typical cost of SEO consulting services ranges between $75 and $150 per hour, with retainer fees ranging from $2,500 to $10,000 per month. When reviewing potential consultants, compare their pricing with your budget and request a comprehensive list of services and associated costs for further evaluation.

This approach aids in finding the most cost-effective consultant while ensuring quality isn’t compromised.

SEO Consultant vs. SEO Agency

Comparing SEO consultants and agencies involves considering customization, resources, expertise, cost, and value. While both options can provide valuable SEO services, there are key differences between them.

The upcoming sections explore these differences and assist in determining the best fit for your business.

Customization and Flexibility

SEO consultants may offer more customization and flexibility in their services compared to agencies. They can provide:

  • Custom pricing
  • Tailored strategies
  • Personalized solutions to meet the unique needs of each business
  • Flexibility in terms of hosting options
  • The ability to implement custom digital marketing strategies

This level of customization allows your business to stand out from the competition and cater to the specific needs of your target audience.

Resources and Expertise

SEO agencies typically have more resources and expertise available, which can lead to faster results. They have a team of professionals who can provide a more comprehensive range of services, including:

  • Search engine optimization
  • Keyword research
  • On-page optimization
  • Off-page optimization
  • Link building
  • Content creation
  • Social media marketing
  • Website design

Although consultants and agencies both offer SEO expertise, an agency’s access to more resources and a wider range of capabilities can be beneficial, especially in situations of high competition, restricted resources, and limited budgets.

Cost and Value

The cost and value of SEO consultants and agencies may vary, with consultants often being more affordable for smaller businesses. On average, the cost of an SEO consultant can range from $50-$150 per hour, whereas the cost of an SEO agency can range from $100-$250 per hour. However, these rates can differ depending on the consultant or agency.

Despite the cost, SEO services are typically considered cost-effective in the long run compared to other marketing strategies. Ultimately, the decision between an SEO consultant and an agency will depend on your business’s needs, resources, and budget.

Tips for Effective Collaboration with an SEO Consultant

Effective collaboration with an SEO consultant is key to achieving success with your SEO strategy. This section shares tips for a successful partnership, including setting clear goals, maintaining regular communication, and providing necessary access and information.

Setting Clear Goals and Expectations

Establishing clear goals and expectations with your SEO consultant is crucial for a successful partnership. This helps ensure both parties are aligned, prevents miscommunication, and provides a basis for measuring performance and progress.

Discussing your business objectives, desired outcomes, and any specific requirements with your consultant can ensure a smooth working relationship.

Regular Communication

Maintaining regular communication with your SEO consultant is essential for staying informed about progress and addressing any concerns or issues that may arise. This can be achieved through:

  • Comprehensive conversations
  • Questionnaires or surveys
  • Regular meetings or check-ins
  • Requesting monthly reports or updates

Open and consistent communication keeps both parties in sync and facilitates easier adjustments to the SEO strategy when required.

Providing Necessary Access and Information

To facilitate their work, provide your SEO consultant with necessary access to analytics, search console, and other relevant tools. This includes granting access to website analytics tools such as Google Analytics and Search Console, which can provide valuable data and insights regarding your website’s performance in search results. Conducting an SEO audit can further enhance your understanding of your website’s optimization.

Sharing this information enables the consultant to provide beneficial insights and suggestions for improving your website’s visibility and attracting more organic traffic.


In conclusion, hiring an SEO consultant can be a game-changing decision for businesses looking to improve their search engine rankings and drive organic traffic. By understanding the role of an SEO consultant, knowing when to hire one, and selecting the right professional for your business, you can optimize your website, create engaging content, and ultimately achieve your business goals. Remember to establish clear goals and expectations, maintain regular communication, and provide necessary access and information for a successful collaboration with your SEO consultant.

Frequently Asked Questions

What is a SEO consultant?

A SEO consultant is an expert who helps businesses improve their search engine rankings and visibility. They develop and execute an SEO strategy to make it easier for potential customers to find a company’s online presence, as well as optimize content for increased organic traffic and better revenue-generating potential.

What is the hourly rate for SEO consultants?

Freelance SEO specialists typically charge between $50 and $150 per hour, with some charging as low as $30 per hour and others charging upwards of $200 or more. Project-based pricing may also be offered, where a flat fee is charged for a specific project instead of an hourly rate.

Are SEO consultants worth it?

Yes, SEO consultants are worth it if you are looking to expand your business or improve brand awareness. With the right strategy and an experienced partner, SEO can increase traffic and lead conversions, resulting in a return on investment.

What does SEO means?

Search engine optimization – SEO stands for “search engine optimization” and is the process of improving a website’s visibility in search engines such as Google, Microsoft Bing, and others. It involves orienting a website to rank higher on a search engine results page to drive more organic traffic to it. Ultimately, the goal of SEO is to get a website to appear on the first page of search engine results.

What are the main responsibilities of an SEO consultant?

An SEO consultant is responsible for keyword research, technical SEO, link building and content optimization to help increase website visibility and rankings in search engine results.

Julian Hooks

October 28, 2023

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