Hey, Ezra here with you, and in this video we’re actually going to begin building the audiences that we want to create to put our message in front of. These are the groups of people who are actually going to be seeing our advertisements. Now from within your Facebook dashboard what you want to […]
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Facebook Advertising & Targeting (Shopify Tutorial 12/20)
Hey, Ezra back with you. We’re going to start actually thinking about who we might want to put an advertisement for our product in front of. Now before you actually start using any kind of Facebook advertising, I highly recommend that you go ahead and read the Facebook ads policies so that you understand […]
Facebook Advertising & Placements (Shopify Tutorial 11/20)
Hey, Ezra back with you. And so when we look at targeting, the first thing that we want to look at is the source of traffic. And there’s a lot of different places that you can get visibility for your store. You can get visibility on Google, on Pinterest, on Instagram. In this training […]
Direct Response Advertising Roadmap (Shopify Tutorial 10/20)
Hey. Ezra back with you and I wanted to show you my advertising road map. This is how we are successful with purchasing advertising online to our Shopify store. It all starts with the goal, right? What are you trying to achieve? We’ve kind of gone over that and I’ll go over that in […]
How to Add Facebook Pixels To Your Shopify Store (Shopify Tutorial 9/20)
Hey, Ezra here. In this video we’re actually going to be implementing the Facebook pixel on our Shopify store. What’s beautiful is that Shopify has a native integration to Facebook, and that just makes it so, so easy to implement your Facebook pixel on your Shopify store and get all of the data that […]
Facebook Pixel Introduction (Shopify Tutorial 8/20)
Hey, Ezra back with you. In this video we’re going to talk about the Facebook pixel. Because it’s hard to leverage Facebook if you’re not actually tracking everything that happens on your website inside of Facebook. That’s what the pixel does. Now the Facebook pixel has four main functions, and we’re going to actually […]
