It’s often a struggle to get qualified leads from websites. Potential customers often arrive at a business’s website in search of a solution to a problem. If you’ve integrated SEO properly, that customer’s search will bring him or her straight to your site. But if you’re not careful, you could lose out on an opportunity to turn that search result into a lead.
Conversations starters are a website’s hidden opportunity to bring new leads to your door. Once a reader has landed on your site through a search result, the ball is in your court to keep them there. A conversation starter is a simple question that gives you the chance to learn more about the needs of potential customers and turn one time clicks into returning visitors.
By asking a simple, pointed question, conversation starters give visitors the chance to tell you more about what they need, thus giving you the chance to ensure you’re best solving their problems and providing the services they need the most.
Business 2 Community offers suggestions for simple conversation starters that go beyond “how can I help you today?”