Ten years ago, visual storytelling wasn’t really an option for small businesses. But with the advent of tools like Instagram, Snapchat, and blogging, your readers have a unique opportunity to become part of the story.
Business 2 Community gives an insight into visual storytelling tools and, not just how they’ve evolved, but how to get the most out of them.
Early on, blogging gave people an opportunity to tell their own stories. Over time, the platform has changed from the online journal it started out as to a platform for businesses to share their stories and tips and tricks of the trade. The ability to integrate additional visual tools such as presentations, infographics, and video has allowed small businesses to become an enormous resource for their customers.
What’s next in visual storytelling?
Live video is the here-and-now. It serves to move visual storytelling to the next level. Live video brings businesses up close and personal with their audiences. The advantage of putting people in the story in real time is a huge opportunity for small business.
Whether you’re sharing a new product or service launch or taking your customers behind the scenes, visual storytelling puts your customers in a position to know you and your business better.