Staying ahead of the competition is crucial to doing business. Social media makes it easier with its ever-evolving range of tools and networks. If you’re aiming to stay on top of social media marketing tactics, watch these two trends already making their mark in social media marketing.
Video – With the creation of social network based video like Vine and Instagram, businesses large and small are learning to harness the power of short video updates to tease and help customers. The latest to join this trend is Snapchat, once thought to be a platform for young adults and teens; companies are bringing information and entertainment to their audiences one snap at a time.
All in One Social Media – More and more social networks are struggling to keep users on their sites over others. A great example of this is Facebook’s live video feature. With the new feature, users don’t need to leave the platform to watch live streaming videos (i.e. Periscope). Now they can continue their Farm game all while watching the local weatherman stream live.
It’s Forbes’ prediction that these two trends, among others, are going to become mainstream in the not too distant future.