Hey, Ezra back with you. We’re going to start actually thinking about who we might want to put an advertisement for our product in front of. Now before you actually start using any kind of Facebook advertising, I highly recommend that you go ahead and read the Facebook ads policies so that you understand […]
Hey, Ezra back with you. And so when we look at targeting, the first thing that we want to look at is the source of traffic. And there’s a lot of different places that you can get visibility for your store. You can get visibility on Google, on Pinterest, on Instagram. In this training […]
Hey. Ezra back with you and I wanted to show you my advertising road map. This is how we are successful with purchasing advertising online to our Shopify store. It all starts with the goal, right? What are you trying to achieve? We’ve kind of gone over that and I’ll go over that in […]
Hey, Ezra back with you. In this video we’re going to talk about the Facebook pixel. Because it’s hard to leverage Facebook if you’re not actually tracking everything that happens on your website inside of Facebook. That’s what the pixel does. Now the Facebook pixel has four main functions, and we’re going to actually […]
Hey, Ezra here, back with you and continuing on our journey of optimizing our pages. I just want to quickly talk about the shopping cart and checkout pages we use on our store to make our store convert as best as it possibly can. The shopping cart and checkout, not a whole lot to […]
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