Too many businesses don’t think across platforms when it comes to internet marketing. They either focus on one strategy or another, never thinking how two things may work together. Take for instance social media and search engine optimization.
Using social media in the way it was intended to be used can have a positive impact in your brand’s SEO, says Search Engine Land. Simply posting to social media won’t help your brand; additional steps must be taken. Luckily, these steps should be considered natural in building your company’s brand.
One way is through engaged customer service. When a customer has a negative experience, your company has the opportunity to correct that experience in the hopes of retaining that customer. When the customer praises you on their social platforms for making things right, that’s an indirect impact to your brand’s SEO. Every mention and link to your brand is worth its weight in gold in search results.
Growing your brand on social media pays off. Every conversation you have or mention of your brand makes its way to the eyes of Google. Taking the time to be active and engaged on social platforms translates to greater SEO in the long run.