Google is an ever evolving search engine. One minute, your business can be on top, and the next you’re on page four. What most small businesses don’t know is that many people stop searching after page two. If you want to stay on top of the Google game, your small business website is going to need some tweaks.
Search Engine Land has some simple suggestions that will keep your Google rank at the top of the game, starting with ensuring your site is up to date. Keeping your site current can mean going beyond adding fresh content on a regular basis.
While an updated site isn’t the most important, it is on the short list of changes to make to your website. Even if your business isn’t using your site as a direct sales tool, odds are that using it as a lead generation magnet is a main function of your website.
Look to deeper link building, building a social media presence, and a site speed checkup are all excellent steps into the world of good Google ranking. One thing it’s important to remember is that maintaining your website should become a part of your regular business tasks if you want to continue to rank well on Google.