Tell your brand’s story while bringing in new customers and retaining current customers. Content marketing helps turn potential customers turn into customers and eventually into brand ambassadors who are loyal to your company.
Why You Need Content Marketing
Have you ever wondered how a brand managed to become an instantly recognizable household name? Content marketing plays a major part in that.
For generations, brands have used content marketing to create customer loyalty. From the free JELL-O recipe book that led to more than $1 million in sales in the early 1900s to Coca Cola’s Content 2020 marketing plan, content marketing has been a proven strategy for generations.
Content marketing can be the difference that gives your business a competitive edge and help you draw in customers that keep coming back.
How I Create Content Marketing Success
Successful content marketing begins with a sound strategy. I have helped many businesses with developing and executing a content marketing strategy that works for their needs.
Here is how I do it:
Expert Content Marketing Strategy
Every business has something special to offer. I will hone in on what makes your business unique and use that to create a content marketing strategy that fits your company.
Your content marketing strategy will be designed with your potential customers in mind. It will be created to meet and exceed your specific business goals.
I have created content for all sorts of industries, so no matter what your product or service is, I can work with you to figure out the most effective content strategy to meet your needs.
If you already have content, I can help with content maintenance to make sure that your website has material that is timely and up-to-date so that the search engines can find it. If you are starting from scratch, I can help with ideation to get your content strategy off the ground.
Professional Content Creation
One of the reasons I am so confident in my ability to create the perfect content strategy for you is because I work with the best content creators in the business.
Whether you need blog posts, video scripts, infographics, in-depth articles or any other piece of content, I have creative partners who can bring those needs to life. If you have an idea, we can run with it. If you need ideas, we can provide them.
I only work with experienced content creators who have proven successes. From journalists and authors to digital marketing and social media experts, I only work with a select group of the very best content creators.
Targeted Content Optimization and Promotion
Once you have amazing content, that is only one step of the journey. To get the most out of your content, you need it to be found and shared, over and over again. That is where my content optimization and promotion comes in.
To start, I will use keyword research to make sure that your content strategy is in line with what your potential customers are already searching for.
After my content team creates something, I will personally optimize it to make sure that it has SEO value to make it visible and help it move up the search ranking.
I can also provide content promotion services to distribute your content to a targeted audience through email campaigns, social media, link building and more.
Accurate Content Reporting
After creating the right content marketing strategy for your business, I am excited to share the results with you. My content reporting will let you see how your content is performing.
Not only will you get to see the short-term successes, but more importantly, the long-term impact of your content strategy.
Content marketing can bring short-term wins, but it really excels with long-term gains. My content reports will highlight the long-term ROI of investing in content marketing services.