Small business owners don’t always have an excess of money laying around to throw at their marketing efforts. Every marketing dollar needs to pack a punch in order to be effective or the small business could wind up throwing money away.
Entrepreneur recently listed some cost effective marketing strategies that can be put to use without breaking the bank.
Networking – It often costs very little to attend local business networking events. Even if you aren’t a part of your local chamber of commerce, you can often still attend an event or two before making becoming a member. Networking events are often lead generation gold in making new connections.
Partnership – Working in conjunction with someone who compliments your services is often a no cost or low cost way to get new customers in your door.
Both options build more than trust within your small business network, but allow small businesses to save money in ways that are often overlooked when it comes to business marketing.