This week, visual storytelling platform Instagram announced that it was giving any company that wanted to be recognized as a business, a free business profile.
Business profiles will have access to better insights about who their followers are and how their followers are engaging with them. More demographic insights mean that businesses will be better able to identify who their audience is and what they respond to the most.
A business profile will have a clearer way of defining how followers and customers can get in touch, including directions for how to get there. Businesses will have the ability to receive email from their followers right from the app, as well as the ability to promote their business with Instagram advertising tools.
Instagram has recognized that businesses need more tools in order to understand their audience and be more successful. By creating these business tools, Instagram has not only filled a need within their user base, but ensured that those businesses won’t stray from their app in order to receive valuable insights and information.