Hey, Ezra back with you. In this video we’re going to talk about the Facebook pixel. Because it’s hard to leverage Facebook if you’re not actually tracking everything that happens on your website inside of Facebook. That’s what the pixel does. Now the Facebook pixel has four main functions, and we’re going to actually be implementing this pixel onto your Shopify store. What’s cool is that Shopify has made it really easy for you.
I’ll show you that in the next video, but for now, the four main functions are: Conversion tracking, so you can see how successful an advertisement is by seeing what happened as a direct result of your advertisement. Optimization, so you can automatically bid for conversions after you set up your pixel. For example, you can say, “Facebook, give me more people or put my ad in front of more people who are likely to convert or who are likely to add a product to the cart,” so you can tell them to optimize for the result that you want. Remarketing, which allows you to, when someone visits your website, put them on a Facebook audience list and then send them another ad if they don’t buy. Someone visits your offer page, they stick around for a while but they don’t make a purchase, you can actually follow up with them and show them another advertisement saying, “Hey, don’t forget about my product.” You do that by leverage the Facebook pixel.
Then there’s lookalike creations. You can use the Facebook pixel to create new customers, an audience of new customers who are similar to people who already have shopped from you or have been on your website, added a product to the cart. I’ll be talking about this as we go into actually setting this up, but first I just want to show you the Facebook dashboard and some of the pixel data that shows up. Then in the next video we’ll actually go ahead and implement the pixel on your store.
Here I am, I’m in the Facebook dashboard for one of my Shopify stores. I’m on the pixels section. The way I got here was by going to my Facebook ads manager. That’s just Facebook.com/ads/manage. Once I got in here, I selected from my tools list. Under assets I selected pixels. You can see here that I’ve got all this data going on of how many times my pixel was fired. I can see the different events. Someone viewed a content, or if I scroll down, someone added a product to the cart. We can see that this is in the last seven days here. Someone added a product to the cart 16,000 times in the last seven days. I had 9,000 purchases, so I had 9,000 people actually buy from my store in the last seven days. The reason that’s so high is we’re actually running a sale promotion right now. I can see the URLs or even the domains that this is firing on. This pixel is firing on BOOM by cindyjoseph.com. I can see a bunch of data about my pixel.
Something that’s even cooler, when we dig into pixel data, we can also see what products people viewed and things like that. We’ll get into that later, but for now, that’s what the Facebook pixel does and that’s why it’s imperative that we actually have it implemented on your Shopify store. Meet me in the next video. We’ll actually implement the Facebook pixel on your Shopify store. See you there.