Facebook Advertising & Targeting (Shopify Tutorial 12/20)

Hey, Ezra back with you. We’re going to start actually thinking about who we might want to put an advertisement for our product in front of. Now before you actually start using any kind of Facebook advertising, I highly recommend that you go ahead and read the Facebook ads policies so that you understand what they do and don’t want you to do. I could tell you all this stuff, but Facebook explains it even better than I can. Obviously, because it’s their policy. You can go to Facebook.com/policies/ads and you can get that policy.

Now what I want you to do is generalize your audience. Who do you think is going to like your product? Who do you think are the most likely to buy your stuff? I made a worksheet for you. I call it the who/what worksheet. Who are they and what do they like? Using the who, you can set the demographic information, as you’ll see in the next video. Using the what, you can set the insights and precise targeting. Basically, I want you to go through this worksheet. Who are they? Maybe they’re mothers of children with acne. What age range do they fall in? Maybe they’re 30 and older. How much do they earn? Do they have children? Are they in a relationship? What location are they in? New York? California? All of the United States? Who are they?

Then, what are they interested in? What news do they consume? What television shows do they watch? What websites do they visit? Which products do they purchase? What other brands are similar to your brands? What stores do they shop at? What food do they eat? Go ahead and make a who/what framework. You can copy down the questions from this video and make that framework, and then meet me in the next video where we will actually leverage that framework and that data that you came up with, along with Facebook audience insights, to build out a couple audiences of people who we might target for our ads. I’ll see you there.

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