What To Expect (Shopify Tutorial 1/20)

Hey, so I wanted to give you a few details about me, so that you kind of know who I am and why you should listen to me, frankly. My Name is Ezra Firestone. I’m the co-founder and chief marketing officer at BOOM by Cindy Joseph, and I’m the founder and CEO of a company called SmartMarketer.com.
A few things about me. I own and operate one eight-figure Shopify store that will do about $17 million this year and two other seven-figure e-commerce brands. One of which is on Shopify and another one is actually built on WordPress. It’s not really an e-commerce platform.
I’m a professor at the Shopify E-commerce University, and I’m recognized as one of America’s leading e-commerce educators by Forbes, Entrepreneur, Practical Ecommerce and more, and I’m also a consultant to Fortune 500 and nine-figure e-commerce retailers. They kind of bring me in when they need some growth or they need a growth strategy. More importantly, I have thousands of successful students and case studies, so I can help you get more from your store. I can help you make your first sale.
These are just some social proof to show you that I actually do this stuff. On the left is one of my Shopify dashboards. On the right is one of my Amazon dashboards, so we do really, really well, so that’s me.
Now who are you? You’re anyone who wants to grow an e-commerce business. Maybe you’re an agency who supports an e-commerce business or you’re an owner/operator or you’re a consultant or project manager or maybe you’re just a marketing nerd. You’re anyone who wants to make a sale on a Shopify store.
Now our goal with this course is to leverage paid advertising and conversion rate optimization best practices to get your first sale on Shopify. That’s what this whole thing is about.
Now what you can expect of me is that I’ll be an open book. Everything that I’ve learned in 11 years of e-commerce is going to be documented and shared, geared towards having you make your first sale. I’m going to make it enjoyable and I’m committed to your success, and to that end, I will clearly document the marketing processes, strategies, and funnels that you need to be successful and get your first Shopify sale.
What I will expect of you is that you play full out, that you’d give it all you’ve got, that you’d actually implement this stuff, because if you do it, you’ll be able to get that first sale that you’re looking for. Ezra here. Thanks for watching. I’ll see you in the next video.

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