Hey, Ezra here with you, and in this video, we’re going to look at our core store architecture. Our goal is to generate a sale, but we kind of need to have an infrastructure of what our store and what our brand is before we can drive people there and try to sell them stuff. In general, your store’s going to have a home page, and off of that home page, you’re probably going to have collections or store pages for your products, and then you’re going to actually have product offer pages that lead to a shopping cart. Now, you might also have more informational pages, like About Us, Contact Us, things like that, and you might have a content blog that you use.
This is what our home page looks like, and you can go to boombycindyjoseph.com or beefriendlyskincare.com to see some of my brands. Then we have a collection page here that kind of lays out all the different products in our store. We also do blog content, so we put out a piece of content once a week and we send it out to our subscribers. More importantly, though, we have the product detail page here, which is the actual offer page, your product offer page where people are going to be going to purchase your product.
The most common eCommerce sales funnel that I see, and that people are using to be successful, looks like this. An advertisement — and in our case, we’re going to be focusing on video ads, because those are most profitable for us — that leads directly to a product offer page. So, skips the home page, skips the category page, goes directly to a product offer page. From there, a user can click Add to Cart, and check out and buy from you.
And so what we’re really going to be focusing on in the next couple videos is, how do you create winning product offer pages? Because in order to get a sale, you’ve got to actually convince someone to buy from you, and there’s a lot of stuff that goes into persuading someone to do business with you — you’ve got to show them why they should buy from you, you’ve got to tell them about the benefits of your product — so we’re going to dig really deep into the product offer page in the next video, and that way, when we actually go and begin amplifying our brand and sending visibility to it, we will have a page that will actually work. Thanks so much for watching. I’ll see you there.