Email marketing has gotten a bad rap over the years. Between overselling in emails and deceptive strategies considered spam, it’s no wonder small businesses tend to shy away from email marketing.
But you shouldn’t. Email marketing needs to be a necessary part of your internet marketing strategy. It’s just part of the puzzle that makes up a successful internet marketing strategy.
The DMA suggests that email marketing can be a success when integrated with any of your other internet marketing tools.
What Else Do You to have a Successful Email Marketing Campaign?
Targeted Audience – Reach out to the customers who said they’re interested in receiving emails. One Ohio retail business found that their audience was more receptive to emails than direct mail marketing.
Real-Time Tracking – As your email is pushed to your subscribers, you’re able to track and follow in real time how it’s performing.
Mobile Friendly – More and more people are on their phones and have email synced to them. Having an email that’s easily viewable on a smart phone or mobile device makes it more likely that your email will be opened.
Through email marketing’s flexibility and endless testing and reporting, your business learns what other internet marketing tools you can integrate with your email marketing, making it an effective strategy for your company.