Soon enough Google is going to start paying closer attention to your page speed on mobile devices. That’s what Search Engine Land recently reported. The change is expected to arrive over the next few months. Eventually, how fast your page loads on mobile devices will affect your Google ranking.
This may not be a big deal to some webmasters, but as a small business owner, any little ding to Google rankings can hurt in big ways.
How can you prevent taking a hit in Google?
- Invest in a website host with fast speed.
- Host your media files on a content delivery network instead of your own site.
- Clean up your database
- Compress your images
- Fix broken links
This isn’t a complete list of ways to speed up your website loading speed, but it’s a good start. To find out how fast your site loads, ping it using a testing site such as pingdom tools which offers a speed test and will show you ping results including errors or potential page load issues.
As we move towards a more compressed digital life, it’s important for your business to comply with Google’s changes in order to continue to rank well in search results.