One of the biggest benefits to internet marketing is word of mouth. Word of mouth marketing has always been a small business’s biggest ally. Nothing sells products and services like the good word of a neighbor.
However, now both large and small businesses are finding that same word of mouth marketing benefit in the form of brand influencers. A brand influencer is someone a business partners with to help spread the word about the business. They may have the business perform a service for them, they may write about them in an online publication, such as a blog, or they may spread the word via their social networks.
Businesses are beginning to learn what social networks have known for quite some time; influencers have real value. In a recent study by Twitter and Annalect, it was reported that influencers’ tweets about a company now rival a friend’s recommendation of the same company. Furthermore, an increasing number of customers are following influencers and brands and listening to what both have to say.