Hey, Ezra here. In this video we’re actually going to be implementing the Facebook pixel on our Shopify store. What’s beautiful is that Shopify has a native integration to Facebook, and that just makes it so, so easy to implement your Facebook pixel on your Shopify store and get all of the data that you need. The first thing that you’re going to need is a Facebook account. Let’s head on into Facebook, and I’ll show you what an account looks like. All right, so here I am inside of my Facebook account. You can see we spend a lot of money with Facebook. We’re averaging around $10,000 a day in ad spend right now, and we’re returning many times that in sales on our store. I went to business.facebook.com/ads/manage. Business.facebook.com/ads/manage and that’s where you’re going to want to go to actually create your Facebook account if you don’t have one. Most of you have a Facebook account.
Once you have a Facebook account, what you want to do is from the drop-down menu … This is a Facebook advertising account. Click on All Tools and then Pixels. Now, when you do that, you’ll either need to create a pixel. If you need to create a pixel there’s going to be a big button saying Create Pixel. If you already have a pixel, what you want to do is get the pixel ID. This is the pixel ID right here. It’s going to be up here on the top right-hand corner once you enter into your pixel dashboard. You want to copy the pixel ID from your Facebook account and then you want to come into the backend of your Shopify store.
Now, from the backend of your Shopify store, you want to click on Online Store under Sales Channels. When you do that, it’s going to pull up a sub-menu, and from the Online Store sub-menu you want to click on Preferences. That is going to bring you to your store’s preferences. You can have your title tag, your Google analytics and stuff like that, but we’re concerned about the Facebook pixel. What you do is you just paste your pixel into the box that’s there and you click Save. Then, you scroll down to the very bottom of the page, and mine’s grayed out because there’s nothing for me to save here. When you scroll to the very bottom of the page, right there there’s going to be a Save button. You click Save, and that’s it. Your Facebook pixel is integrated to Shopify. That’s all it takes. Copy the Facebook pixel ID from your Facebook account, come over to your Online Store Preferences, and save that into Facebook. You’re going to have a Facebook pixel that is active on your store. Get that done, and I’ll see you in the next video.