Just about any SEO expert will tell you that ranking in Google is all about the right keywords. While that is true for a traditional Google search, keywords just won’t cut it if you’re trying to rank with local SEO. Recent updates to Google local search leaves local small business owners feeling a little more at ease than before.
While keywords are still important in a typical Google search result – the right keywords will always have a place in Google searches – it’s important to understand that Google now looks at three key things when ranking your local business in local search results:
Search Engine Land explains how each of these is weighed in determining how Google ranks your local business in Google local search results.
Local SEO has only begun to evolve for small businesses, and the changes that Google continues to make to its search result algorithm make learning and understanding tools like Google Pages and Google My Business a must.